Secrets to Email Marketing eBook Dr Lin Wilder
Download As PDF : Secrets to Email Marketing eBook Dr Lin Wilder 
Lin Wilder, author of Our Fool Proof Prospecting System and A Search for the Sacred, lays out the fundamentals of an email marketing plan in her newest book, Secrets to Email Marketing. Wilder lays to rest some of the negative press that has befallen email marketing via some concise and verifiable data demonstrating that email marketing is not only alive and well but may be the preferred method in these days of Twitter, Linked In and Face Book.
In her second chapter which she calls The Second Secret, Wilder does a fairly comprehensive job of explaining the history leading up to the Can Spam Act and offers simple and practical advice about how to comply with the laws affecting network marketing and MLM.
But the meat of this very readable little book is contained in her three chapters on best practices for emailing, advice on headlining and her excellent section on what she calls "writing power copy."
Her treatment of social media and its impact on marketing is a little light but understandable since most major companies are still experimenting with marketing via social media.
I liked her lists, attention to the import of basic writing skills and her liberal use of experts sprinkled throughout the book. The author states that she intends the book to be read by those brand new to an online business but the information contained here applies as well to those of us who have been marketing for years.
Secrets to Email Marketing eBook Dr Lin Wilder
Hi, Lin! I finally got to read your book this morning.......and I found it to be very informative and easy to read. I kinda felt like I was in a "fireside chat" type of conversation like those I imagine were delivered & portrayed by President FDR!Truly, the book is very easy reading....not too long....and spoken by someone who speaks with a very high degree of authority, and..... has the ability to get right to the point!
I heartily recommend "Secrets to Email Marketing" to anyone just coming into the virtual world of marketing their product and/or service, and to all the "old-timers" out there that think they may know it all!. It can be read in about 1 to 2 hours, depending on reading speed, etc. Thanks for allowing me to assist you in its "field" evaluation. I plan to use your ideas in my current ventures.
Regards,
Alex
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Secrets to Email Marketing eBook Dr Lin Wilder Reviews
Thanks for writing this book. I found it very informative. I like the fact you were honest in telling the reader it takes hard work to be successful in email marketing but at the same time let us know it is not too late to get in on this type of marketing.
A lot of good information on how to actually do email marketing. The fact you gave sources for auto responders and list managers will be very useful for people looking to join you in email marketing.
Another point I found useful was not to write your emails using "I" and focus on "WIIFM". I think that is true even when dealing with people in day to day communications.
Thanks again for a great how to book on "Secrets to email marketing".
Jim
P.S. I proofed this review several times before submitting. Another one of your tips from the book.
Hi, Lin! I finally got to read your book this morning.......and I found it to be very informative and easy to read. I kinda felt like I was in a "fireside chat" type of conversation like those I imagine were delivered & portrayed by President FDR!
Truly, the book is very easy reading....not too long....and spoken by someone who speaks with a very high degree of authority, and..... has the ability to get right to the point!
I heartily recommend "Secrets to Email Marketing" to anyone just coming into the virtual world of marketing their product and/or service, and to all the "old-timers" out there that think they may know it all!. It can be read in about 1 to 2 hours, depending on reading speed, etc. Thanks for allowing me to assist you in its "field" evaluation. I plan to use your ideas in my current ventures.
Regards,
Alex
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